{meta} Decision - Proposed Advertising Site - A57 Liverpool Road

Decision details

Decision status: Recommendations Approved

Is Key decision?: No

Is subject to call in?: Yes


Salford City Council - Record of Decision


I, Councillor Tracy Kelly, Deputy City Mayor, in exercise of the powers contained within the city council constitution do hereby approve enter into an agreement with wildstone to develop a digital 96 sheet advertising display on the A57 Liverpool Road, by the heliport.


The Reasons are Wildstone have put forward a proposal to develop a Digital 96 sheet advertising display on the A57 Liverpool Road, by the Heliport, Irlam. The rent offered has been benchmarked and is deemed to be acceptable.This approval will allow this proposal to proceed.


Assessment of Risk: Low, all development costs will be met by the advert developer, there will be no liability on the Council.

Source of funding:  Not Applicable


Legal Advice Obtained: Yes

 Tony Hatton, Principal Solicitor - Shared Legal Service


Financial Advice obtained: Yes

Alison Woods, Senior Accountant (Planning and Transport)


Procurement Advice obtained: Yes

Christin Flisk, Procurement Manager


HR Advice obtained: Not applicable


Climate Change Advice obtained: Yes

Jonathan Till, Business Development Manager


The following documents have been used to assist the decision process.

The public briefing report of the Strategic Director of Place submitted to Property and Regeneration Briefing held on 25 July 2022

Contact Officer:       

Jonathan Till - Business Development Manager

Tel No 0164 779 6133


This decision is not subject to consideration by another Lead Member.


The appropriate scrutiny to call-in the decision is the Growth and Prosperity scrutiny panel                   



Signed: Councillor Tracy Kelly

Deputy City Mayor

Date: 25 July 2022



*           This decision was published on Monday 25 July 2022.

*           This decision will come in force at 4.00 pm on Monday 1 August 2022 unless it is called-in in accordance with the Decision Making Process Rules.


Publication date: 25/07/2022

Date of decision: 25/07/2022

Decided at meeting: 25/07/2022 - Property / Regeneration Briefing

Effective from: 02/08/2022

Accompanying Documents: