Decision status: Recommendations Approved
Is Key decision?: No
Is subject to call in?: Yes
Salford City Council - Record of Decision
TITLE: PROPOSED ADVERTISING SITE- A6 BROAD STREET, PENDLETON ROUNDABOUT
1. Approve a revised rental offer from Wildstone Estates Ltd for the proposed advert structure oversailing the A6 Broad Street, by Pendleton roundabout.
2. Approve the legal agreement to be suitably amended and put in place to reflect the new rent .
The reasons are that, approval was previously given on 23rd October 2020 to develop a digital 96 sheet billboard oversailing the A6 on Broad Street at Pendleton Roundabout.
A license agreement was put in place on 21st December 2021 to develop the digital display on the bridge parapet on Pendleton bridge, however following the advice from the Council’s structural engineering team a new design solution has had to be developed which now provides for a separate gantry to be built over the A6 to support the advertising unit. This new gantry structure will be situated 4m away from the bridge parapet, oversailing the A6 Broad Street at Pendleton Roundabout.
The new gantry will incur an additional cost which will be met by the developer, however, to support the additional CAPEX, Wildstone have asked for a reduction in rent.
Options considered and rejected were not to proceed with the proposals.
The source of funding: N/A
Procurement Advice obtained: Christine Flisk: Procurement Manager
HR Advice obtained: n/a
Climate Change Advice obtained: Jonathan Till, Project Manager
The following documents have been used to assist the decision process:
Report submitted to Property/Regen Briefing on 13 November 2023
Jonathan Till, Project Manager
This decision is not subject to consideration by another Lead Member/ Director
Publication date: 13/11/2023
Date of decision: 13/11/2023
Decided at meeting: 13/11/2023 - Property / Regeneration Briefing
Effective from: 21/11/2023