Decision details

Salford City Council - Record of Decision

TITLE: PROPOSED ADVERTISING SITE- A6 BROAD STREET, PENDLETON ROUNDABOUT

I, Councillor Tracy Kelly, Deputy City Mayor, in exercise of the powers contained within the City Council’s constitution do hereby:

1.    Approve a revised rental offer from Wildstone Estates Ltd for the proposed advert structure oversailing the A6 Broad Street, by Pendleton roundabout.

2.    Approve the legal agreement to be suitably amended and put in place to reflect the new rent .

The reasons are that, approval was previously given on 23^rd October 2020 to develop a digital 96 sheet billboard oversailing the A6 on Broad Street at Pendleton Roundabout.

A license agreement was put in place on 21st December 2021 to develop the digital display on the bridge parapet on Pendleton bridge, however following the advice from the Council’s structural engineering team a new design solution has had to be developed which now provides for a separate gantry to be built over the A6 to support the advertising unit. This new gantry structure will be situated 4m away from the bridge parapet, oversailing the A6 Broad Street at Pendleton Roundabout.

The new gantry will incur an additional cost which will be met by the developer, however, to support the additional CAPEX, Wildstone have asked for a reduction in rent.           

Options considered and rejected were not to proceed with the proposals.

Assessment of Risk: Low, all development costs will be met by the advert developer, there will be no liability on the Council.

The source of funding: N/A

Legal Advice obtained:  Tony Hatton, Shared Legal Service

Financial Advice obtained:  Adam Mozley, Graduate Trainee Accountant

Procurement Advice obtained: Christine Flisk: Procurement Manager

HR Advice obtained: n/a

Climate Change Advice obtained: Jonathan Till, Project Manager

The following documents have been used to assist the decision process:

Report submitted to Property/Regen Briefing on 13 November 2023

Contact Officers:

Jonathan Till, Project Manager

Tel No: 0161 779 6133

*           This decision was published on Monday 13 November 2023.

*           This decision will come in force at 4.00 pm Monday 20 November 2023, unless it is called-in in accordance with the Decision Making Process Rules.