Decision details

Decision status: Recommendations Approved

Is Key decision?: No

Is subject to call in?: Yes


Salford City Council - Record of Decision


I, Councillor Tracy Kelly, Deputy City Mayor, in exercise of the powers contained within the City Council’s constitution do hereby:

1.    Approve a revised rental offer from Wildstone Estates Ltd for the proposed advert structure oversailing the A6 Broad Street, by Pendleton roundabout.


2.    Approve the legal agreement to be suitably amended and put in place to reflect the new rent .



The reasons are that, approval was previously given on 23rd October 2020 to develop a digital 96 sheet billboard oversailing the A6 on Broad Street at Pendleton Roundabout.


A license agreement was put in place on 21st December 2021 to develop the digital display on the bridge parapet on Pendleton bridge, however following the advice from the Council’s structural engineering team a new design solution has had to be developed which now provides for a separate gantry to be built over the A6 to support the advertising unit. This new gantry structure will be situated 4m away from the bridge parapet, oversailing the A6 Broad Street at Pendleton Roundabout.


The new gantry will incur an additional cost which will be met by the developer, however, to support the additional CAPEX, Wildstone have asked for a reduction in rent.           


Options considered and rejected were not to proceed with the proposals.

Assessment of Risk: Low, all development costs will be met by the advert developer, there will be no liability on the Council.



The source of funding: N/A


Legal Advice obtained:  Tony Hatton, Shared Legal Service


Financial Advice obtained:  Adam Mozley, Graduate Trainee Accountant


Procurement Advice obtained: Christine Flisk: Procurement Manager


HR Advice obtained: n/a


Climate Change Advice obtained: Jonathan Till, Project Manager



The following documents have been used to assist the decision process:

Report submitted to Property/Regen Briefing on 13 November 2023


Contact Officers:

Jonathan Till, Project Manager

Tel No: 0161 779 6133


This decision is not subject to consideration by another Lead Member/ Director

The appropriate Scrutiny Panel to call-in the decision is the Growth and Prosperity Scrutiny Panel.


Signed: Councillor Tracy Kelly

Deputy City Mayor

Date: 13 November 2023


*           This decision was published on Monday 13 November 2023.

*           This decision will come in force at 4.00 pm Monday 20 November 2023, unless it is called-in in accordance with the Decision Making Process Rules.


Publication date: 13/11/2023

Date of decision: 13/11/2023

Decided at meeting: 13/11/2023 - Property / Regeneration Briefing

Effective from: 21/11/2023

Accompanying Documents: